Hd Dvd Out of the Race
So it appears that Toshiba is ready to throw in the towel. Although to this point it hasn't been officially announced, a enterprise official stated that a board meeting was to be held to settle whether to give in to the Sony BluRay high definition Dvd format. They did give a good fight but it appears that Sony will be the victor in this war.
What led to the decline of the Hd Dvd? The key component to the rise of the BluRay seems to be marketing. Movie studios seemed to have sided with BluRay early on. There were only a few studios that were solely producing Hd Dvd films. That seemed of no consequence when big box giant Wal-Mart declared they would only carry BluRay products. Other retailers like Target and Blockbuster are following suit as well.
In my opinion, Wal-Mart was the straw that broke this camel's back. Days prior, Netflix had announced it would halt Hd Dvd rentals. Other retailers seem to be following right behind them.
What does this mean for the small businessman? If you are offering a goods that is quite similar to that of someone else merchant, be sure to market your goods correctly. I would like for you to think of how many times you heard a media reference to Hd Dvd. Now, how many times have you heard BluRay references? I think you may be surprised that if you market appropriately and intelligently, you can be the victor. The key all the time comes down to marketing. Make sure you market a lot and market effectively. The competitor that does this will come out on top.
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